MotorActive is a whole-owned Australian business specializing in the marketing and distribution of car enthusiast-bred automotive aftermarket products and services. The business was founded in 1990 as Meguiar’s Australia by the current owner and managing director Bruce Morrison. The name change to MotorActive in 2005 came about as the business expanded into a broader portfolio of brands.

MotorActive now represents product brands such as Meguiar’s Appearance Care, Liqui-Moly Lubricants & Additives, Designer Wraps Vinyl Films, House Of Kolor Custom Paints and ColorSpec Refinish Paint Sysytem, as well as lifestyle brands like MotorEx Community & Events and FreeStyle Rides Magazine.


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